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Intro Before anyone opens a book, presses play on a movie, or watches content on a social platform, they encounter the title and the thumbnail. This is not an accident. Book covers, movie posters, and cover images are not simply decorations for products; they are the most critical part of the user experience. They decide…
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Welp. This is basically 80% of my existence in this photo. I know it’s only a laptop, sad, right? I don’t have a unique reality. Most of my generation spends the majority of their days looking at a screen. It seems like each year that goes by, we spend more and more time existing in…
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As AI becomes more tightly entangled in everyday life, the obvious question isn’t just what can AI do? But what’s left that humans do better? This question hit me hard while watching an interview on Neil DeGrasse Tyson’s Star Talk (podcast) with philosopher and cognitive scientist David Chalmers. The truth is, we don’t know how…
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Before there was doom-scrolling on the likes of Instagram and TikTok, there was another social media platform that would trap users for hours in a loop of consumption. YouTube! There’s one main difference between YouTube and the doom-scrolling apps that enabled YouTube to escape the negative connotations of doom-scrolling. Instagram and TikTok are scroll-based platforms…
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Back in 1998, in the Harvard Business Journal, authors B. Joseph Pine II and James H. Gilmore describe what they call the experience economy. This provides an exceptional timestamp in history, marking a global transition in the way we buy, sell, and consume products. Pine and Gilmore break down the history of economies into how…
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If you want to understand today’s complex media environment, a focus on what is fundamental to media is essential in understanding how and why humanity uses these tools. The History of Visual Communication claims it is “no overstatement when we say that writing is the essence of visual communication and by extension of visual communication…
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My Welcome to YouTube I’ve only been doing YouTube in a professional setting for three months… And WOW have I learned a lot! But, I want one thing to be clear about my blog space: my observations about this platform come from a place of experience, not expertise. It is important to distinguish my POV…
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Who is Pat Spencer? Imagine being a #1 overall draft pick in the sport you played for your entire life. The accomplishment, validation, money, fame, etc., everything you’ve ever worked for comes to fruition in a single moment. Now… imagine being the #1 overall draft pick and deciding to leave it all behind before setting…
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The Theory This is an interesting dynamic to consider: Which is more important, creating content or capturing content? On the one hand, creating content uses the medium as a canvas for artistic expression. On the other, capturing content provides a uniquely authentic way of documenting human experience. Our Strategy As the role of a producer…
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The only thing more important than what we do is why we do it. Ugh. I know what a terrible blanket statement. But it’s true! Well, at least I believe it. My most exciting experience as a creative human was the realization that fundamentals always find a way to translate. It doesn’t matter what it…
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Getting to Know Stolen Focus 