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In the same way that familiar writing styles have identifiable design properties like format and punctuation that make the information easier to comprehend, visual design does too. In fact, according to The History of Visual Communication, “Writing is the essence of visual communication and by extension of visual communication design.” The origins of visualization come…
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Companies collect a lot of data about their customers and how they use their products. This information can be helpful and provide powerful insights. However, oftentimes, the data lacks the contextual support that helps organizations truly understand the importance and significance of their customers’ experiences. Journey mapping is a tool that can help designers understand…
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Why use do we use ideation techniques? It is a challenge to combine high levels of creative solutions into a simple and clear product. Although these methodologies may seem trivial at times, the clarity of thought that they provide eases the challenge for designers of bridging the gap between creativity and simplicity. “Rather than waiting…
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As designers, one of the most valuable resources, if not the most valuable, is the customer. I’ve never been one that subscribes to the mantra that ‘the customer is always right’, but in the case of UX, they truly can never be wrong. The customer’s only responsibility is to use the product the best way…
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“The Initial Mystery that attends any journey is: how did the traveler reach his starting point in the first place?” -Louise Bogan (American Poet) The reason why I love this quote is because it makes you strongly aware of what you could not possibly know about your hero. As designers, as much energy as we…
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As well documented as the power of empathy is, the ability of people to execute and consistently practice empathy is a challenge. This goes for any avenue of life, but especially in professional settings. In the age of social media, consumers are much more used to products that are designed to take advantage of our…
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For those new to design thinking, it may surprise you how simple yet impactful this methodology truly is. Design thinking gets its value from its focus on innovation, collaboration, and user-centric solutions. According to experts at Fast Company, “Design thinking describes a repeatable process employing unique and creative techniques which yield guaranteed results — usually…
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Crafting a narrative with a focus on data can be a very impactful form of storytelling. The ability to present data that resonates with an audience can significantly change the way a reader interprets a narrative. By weaving data into a story, complex information can become more relatable, memorable, and or impactful. Define Your Narrative…
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Today, we will be exploring three different map types based on three different datasets: -Choropleth Map -Symbol Map -Locator Map (links at the bottom of each figure redirect to an interactive version of the data) Choropleth Map & Drinking Water Last week I began investigating drinking water in the United States. The bar graph below…
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It was my goal in this data visualization exercise to not only capture the chaos of the music industry, but the chaos within my mind when it comes to music. The reason for the circle and connected representation of my “liked music” is because that is the first point I allow a song to have…
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Getting to Know Stolen Focus 